How to Increase UGC Through Social Media

What is UGC? User-generated content is content produced by people who use a brand's product. UGC is more than social media platforms. It can be...

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Generational Marketing for Social Media

What is Generational Marketing? Generational marketing is the process of marketing to specific age groups such as Baby Boomers, Generation X, Millenials, and Centennials. It...

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Differences Between Active and Passive Marketing

I can hardly believe it, but 2020 is (almost) officially upon us. Are you making plans to improve your marketing strategy for the upcoming year?...

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Social Listening: What is it and Why is it Important?

Listening is an essential part of communication. Arguably even more important than speaking and writing combined. A study at the University of Missouri found we...

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Business Instagram Insights 101

Are you using Instagram analytics to optimize content on your business profile? If not, let's just say you're missing out on a BIG chunk of...

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5 Digital Marketing Trends to Look Out for in 2020

Technology is evolving at a ridiculously fast rate and with it, social media and the content marketing campaigns that come along with it. As someone...

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Social Media Marketing Etiquette: The Do’s and Don’ts

It can be hard deciphering what works and doesn't work when it comes to the beast that is social media marketing. This beast can be...

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Understanding the Instagram Algorithm

The Instagram algorithm has people feeling all types of ways. Since dumping the reverse-chronological feed in 2016, Instagram has been using software algorithms to show...

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3 Questions to Ask When Starting a Business

Let's face it, starting a business can be completely daunting. When you find your mind wandering in a hundred directions without finishing a single thought,...

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4 Ways to Find Local Influencers for Your Business

Ready to start your own influencer marketing campaign? First off, congrats on taking advantage of a 6.5 billion dollar industry that is the future of...

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