5 Ways to Build a Better Instagram Ad Campaign

So, you’re killing it on Instagram. You’ve got a beautifully curated feed, you post consistently, and you’ve learned how to leverage user-generated content from local...

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Is a TikTok Marketing Strategy Right for Your Brand?

TikTok, like its predecessor Vine, is emerging as one of the most popular social media platforms among young millennials and Gen-Z. Its newfound popularity has...

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How to Run a Successful Instagram Contest

With over 1 billion active monthly accounts and 90% of them following at least one brand, Instagram has quickly positioned itself as one of the...

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Rebranding Strategies for Your Business

Is Your Business in Need of a Makeover? The average business updates its brand every 7-10 years. A brand isn't just a slogan or logo,...

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How to Increase UGC Through Social Media

What is UGC? User-generated content is content produced by people who use a brand's product. UGC is more than social media platforms. It can be...

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Generational Marketing for Social Media

What is Generational Marketing? Generational marketing is the process of marketing to specific age groups such as Baby Boomers, Generation X, Millenials, and Centennials. It...

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Differences Between Active and Passive Marketing

I can hardly believe it, but 2020 is (almost) officially upon us. Are you making plans to improve your marketing strategy for the upcoming year?...

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Social Listening: What is it and Why is it Important?

Listening is an essential part of communication. Arguably even more important than speaking and writing combined. A study at the University of Missouri found we...

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Business Instagram Insights 101

Are you using Instagram analytics to optimize content on your business profile? If not, let's just say you're missing out on a BIG chunk of...

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5 Digital Marketing Trends to Look Out for in 2020

Technology is evolving at a ridiculously fast rate and with it, social media and the content marketing campaigns that come along with it. As someone...

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