How Businesses are Navigating the COVID-19 Pandemic

Saying these past couple of weeks have been slightly unnerving would be the understatement of the year. From government mandated closures to possible mandatory quarantines,...

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Instagram Story Takeover 101

The What, Why, and How of It. Recently, we gave you an inside look into the world of Instagram Stories and offered some tips on...

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Marketing to Generation Z in 2020

A few weeks ago, we posted an article summarizing effective marketing strategies for each generation. This week we’re diving deeper into the fastest growing consumer...

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Your Marketing Guide to Instagram Stories

Social media is a constantly-evolving aspect of digital marketing making it tricky to master. The number of popular social platforms alone poses enough challenges -...

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5 Ways to Build a Better Instagram Ad Campaign

So, you’re killing it on Instagram. You’ve got a beautifully curated feed, you post consistently, and you’ve learned how to leverage user-generated content from local...

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Is a TikTok Marketing Strategy Right for Your Brand?

TikTok, like its predecessor Vine, is emerging as one of the most popular social media platforms among young millennials and Gen-Z. Its newfound popularity has...

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How to Run a Successful Instagram Contest

With over 1 billion active monthly accounts and 90% of them following at least one brand, Instagram has quickly positioned itself as one of the...

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Rebranding Strategies for Your Business

Is Your Business in Need of a Makeover? The average business updates its brand every 7-10 years. A brand isn't just a slogan or logo,...

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How to Increase UGC Through Social Media

What is UGC? User-generated content is content produced by people who use a brand's product. UGC is more than social media platforms. It can be...

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Generational Marketing for Social Media

What is Generational Marketing? Generational marketing is the process of marketing to specific age groups such as Baby Boomers, Generation X, Millenials, and Centennials. It...

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