Organic vs. Inorganic Marketing: What’s the Difference?

There are lots of ways to attract people to your business social pages. Most strategies can be split into two categories: organic and inorganic marketing.

Organic Marketing

Organic marketing are basically free marketing strategies. These strategies include creating your own original content and content created by a loyal fan. 

Growing an online presence organically can be tricky these days. Organic content is getting lost in the sea of algorithms and sponsored ads. Thanks, Instagram.

But if you are strategic with your posts, organic marketing is much more authentic. Consumers trust organic marketing over paid advertisements. Even if it reaches fewer people, it tends to be more effective over time.

Organic marketing campaigns keep the interest of current followers and build an online community. Not to mention, they’re free which is always a plus. 

There are a few strategies to increase organic traffic on social media networks. Some free strategies include hashtags, your story, live feeds, and direct messages.

Word-of-mouth marketing, such as reviews and recommendations from your followers, is the most effective way to increase organic traffic to your site (and, in turn, your business). 

Inorganic Marketing

Inorganic marketing strategies involve paid advertisements, like banner ads and sponsored posts. These advertisements typically micro-target a specific audience related to your brand.

But if you’re wanting to boost traffic quickly and reach a wider audience, combining organic and inorganic posting is your best bet.

Once you’ve done this, promote the core values of your content through paid advertising. 

What is the mission statement of your establishment?

What are you known for?

Put your best foot forward when choosing a post to sponsor.

Although it does cost some money, sponsored posts are relatively inexpensive. You have the option to set a budget and work within it.

A benefit of inorganic traffic is it allows you to micro-target your ideal audience. You can reach people who never would have seen your business before. Thanks to Instagram’s algorithm and the creepy way they track search histories, it finds the people who have shown interest in similar products.

A con of inorganic traffic is people are more skeptical of sponsored posts as opposed to a friend recommendation. It may reach a wider audience quicker, but the people who actually follow through and become customers are fewer and farther between.

Why use online marketing?

If you doubt the pull social media has on influencing consumers, think again.

A recent study done by Crowdtap discovered 63% of people do their shopping through social media platforms. 43% of people make their purchasing decision using social media. These numbers only seem to be on the rise.

Online marketing and e-commerce isn’t the future. It’s here and growing exponentially. Stay informed on the latest trends in social media marketing. It will boost traffic and sales for your business.

Click here if you’d like to learn more about how to grow your business organically through strategic online marketing.